Why businesses shouldn’t overlook branding
Some businesses think that branding is only for big companies. They believe it’s just for established organisations with national exposure and big advertising budgets. But there are many reasons why branding is important for all businesses. Let’s explore them and how franking machines can help create a memorable brand.
Businesses know this better than anyone else: it’s hard to win the trust of your customers. Branding can show potential and existing customers that you have an established organisation.
Although this does sound obvious, it’s often forgotten about. If you aren’t well known in the market, you need to increase the number of times people see your brand. Your business might provide the best products or services in the market, but it won’t go far if nobody knows.
#3 Customer Loyalty
Let’s say that your customers know your business, and then you manage to build trust. You still want your customers to come back to you many times. Making a one-off deal with a customer is not much worth for your business over the long term. Branding can also support your company also with your customer loyalty.
Businesses might undervalue branding because they focus on activities that create income. But this can be a short-term mistake. According to research, 77% of B2B marketers think that branding is key for the growth of the company.
Thinking that branding isn’t critical for small businesses might be due to wording. What if instead of “branding” we use the word “reputation”? Doesn’t this sound more important now? If you’ve got a business, you can’t avoid having a reputation. All businesses need to face reality and take branding seriously.
How to make your brand memorable
If you consider branding important, the first thing you need to focus on is your company logo. According to research, 75% of people recognise brands by their logo. Competition makes it hard for your business to put your logo in front of your audience. If you want to be creative, you need to consider placing your logo in as many different places as possible. Your direct mail can be one of these places.
Do you know that a franking machine can allow you to print your company logo on your mail? First, it will provide a more professional feel to your business. Second, it will increase the chances that your communication is going to be opened. There are many reasons why a company should think about rediscovering physical communication. A franking machine can help them in that journey and provide many other perks, such as cost and time savings.